ECÖ – Environmental Consulting
Role: UI Designer, Web Designer
Tools: Figma, Adobe Illustrator
Project Overview:
ECÖ, an environmental consulting company, needed to establish its online presence and strengthen its brand identity. They wanted a website that not only looked professional but also clearly reflected their sustainability values and expertise. I was brought in to design both the website and a custom logo that captured their mission.
My Process:
Needs Analysis & Research:
I worked closely with the client to understand their goals, target audience, and competitive landscape. We identified key user needs, such as clear service offerings, accessible contact points, and visual trust signals that emphasized their environmental focus.
Design & Branding:
I developed a visual identity that combined natural color palettes, clean lines, and minimalist elements to reflect ECÖ’s commitment to sustainability. In Figma, I designed a user-friendly, responsive website layout, ensuring that users could easily navigate the site across devices. I also crafted a unique, meaningful logo using Adobe Illustrator to reinforce the brand’s core message.
Optimization & Delivery:
The final designs were prepared with SEO best practices in mind and delivered with clear documentation, ensuring the client could smoothly implement and maintain the site.
Challenges & Learnings:
Translating abstract sustainability values into visual design taught me how to balance aesthetics with clear business goals.
I strengthened my skills in client collaboration, ensuring that design decisions aligned closely with real-world needs and audience expectations.
I refined my approach to creating scalable design systems that work across both web and brand assets.
Results:
A modern, functional, and visually compelling website that elevates ECÖ’s brand presence
A unique logo design that effectively communicates the company’s environmental mission
A satisfied client equipped with a digital platform to reach and convert more potential clients
